Festina Lente: A Strategy for the 2026 Denver Real Estate Market
The week between Christmas and New Year’s always provides a little time to sit down and work through my business plan for the upcoming year. It’s a time when I can reflect on the previous year, learn from what went wrong and what went right, and use that to set myself – and my clients – up for success in the 2026 Denver real estate market.
As part of this practice, I always like to set a word or theme for the year. A guiding principle that I write on the first page of my journal, so it’s the first thing I see and think about as I get ready for my day.
This year, that theme is an ancient one: Festina Lente.
It’s a Latin phrase often attributed to the Roman Emperor Augustus, meaning “Make haste, slowly.”
At first glance, it sounds like a contradiction. How can you rush and slow down at the same time? But to Augustus, it meant that energetic action should always be balanced by careful deliberation. The Romans even minted coins depicting this motto: a dolphin (speed) twisted around an anchor (stability).
As I looked at the data for our current Denver real estate market, I realized there is no better advice for buyers and sellers in 2026.
The “Lente” (The Anchor): Why You Can Breathe If you tried to buy a home in Denver a few years ago, you remember the chaos. You had 15 minutes to see a house and 15 minutes to write an offer, usually waiving many of the contingencies that allow buyers to negotiate a more favorable outcome.
That era is over. As we enter 2026, the Denver market has entered a phase of normalization.
The “Festina” (The Dolphin): Why You Must Act However, “slowly” does not mean “stagnant.” This is where the Festina (Make Haste) comes in.
Which one are you: The Dolphin or The Anchor?
The market is shifting, and the Spring rush is just around the corner. Whether you are ready to sprint or just testing the waters, you need a plan that protects your interests.
Let’s find your balance in 2026
